Perfecting the Mix: Best Practice Integrated Media
Leonards is excited to announce it will be staging the 2022 Evolve Media Summit at Rydges Sydney Central, Surry Hills. Designed as a professional development day for Leonards’ local government, education and tourism clients, five hand-picked and trusted media partners have been chosen to speak on how their media channel(s) is the most important in the perfect integrated media plan.
Some of the planned highlights include:
- Hear from digital, radio, print and outdoor media specialists
- Keynote Presentation by Russ Easther from Digitalbrief, followed by a Customer/Consumer/Citizen Journey Mapping Workshop
- Q&A panel of experts with a chance to ask questions
- Fully catered morning tea, buffet lunch and afternoon tea
- Virtual access for interstate and regional attendees available
Hosts
Kate and Richard Faithorn
Owners, Leonards Advertising
With 30 years in communications and marketing roles – client and agency side; government and corporate – Kate understands the importance for the success of any campaign is understanding which media channel to use, when and for whom. Richard’s main strengths are commercial and system analysis and converting this knowledge into strategy. He continues with his passions for organizational improvement and business development in his role at Leonards.
Russell Easther
Founder/Director, Digitalbrief
Russell is the founder, leader trainer and creator of all digitalbrief workshops.
He is a digital marketing specialist with a background in media agency, digital strategy development and corporate training and has been at the forefront of maintaining skill currency of marketing industry professionals right across Australia, NZ and Asia.
Evolve Summit Handpicked Media Partners
Lisa Day
Director of Content partnerships - Total Publishing NINE
Joanne Lowe
Account Director, ARN
Joanne Lowe is an Account Director within the Sydney Independent Agency team at ARN.
Jo is an audio and digital media specialist, having worked at Fairfax Media, Skyscanner, and for the last two years, at ARN where she partners with independent agencies like Leonards Advertising to produce successful campaigns across one of the biggest radio/ podcasting/ streaming networks in Australia and brands including KIIS1065, WSFM, CADA, & the iHeart Network.
She is a specialist in media strategy and integrated campaigns, having delivered ACRA nominated campaigns for Unltd and My Muscle Chef. Today, she’s here to introduce us to world of audio and highlight why it’s such an important channel to include in the media mix.
Lisa Levesque
National Strategy Director, ACM
Eliza Mackenzie
Group Director, Strategic Client Solutions, oOh! Media
Eliza joined oOh! in 2014 in a sales role servicing oOh!’s Media Agency clients; following this she moved into the Solutions team as Strategy and Solutions Director and was promoted into her current role in 2019 as Group Director, Strategic Client Solutions. Eliza is passionate about creating stories for clients providing inspiration and advocacy for the Out of Home medium. Her team builds Out of Home campaigns utilizing the optimal mix of oOh!’s network of assets and collaborates with experts across oOh! on data and creative, to best meet client objectives. Previous to oOh! Eliza worked for 13 years in the media industry including Pacific Magazines and Boutique Creative Agency building a career foundation in brand strategy.
Craig Sue
Commercial Director, INC.
Craig has 11 years agency experience in Digital Marketing specialising in ad operations, strategy and agency leadership. He has had roles across media planning and buying, client relations, leading operations teams and is currently the Commercial Director at the independent agency, inc Digital. And before this he was working with tier 1 brands at Reprise Australia at IPG Mediabrands.
Client digital strategy, training and development have also been major aspects of his career, so today’s talk on integrated media planning is right in his wheelhouse
Program
| 9.00am – 9.30am | Register - tea and coffee |
| 9.30am – 9.45am | Welcome Russell Easther and introduction Kate and Richard Faithorn |
| 9.45am – 10.55am | Media Partner Presentations: Why is your media offering the most essential ingredient to an integrated media plan targeting a local audience? 1. Craig Sue, Commercial Director, INC. Digital media 2. Joanne Lowe, Account Director, ARN 3. Eliza Mackenzie, Group Director, Strategic Client Solutions, oOh! Media |
| 10.55am – 11.15am | MORNING TEA |
| 11.15am – 12.00pm | Media Partner Presentations: Why is your media offering the most essential ingredient to an integrated media plan targeting a local audience? 4. Lisa Levesque, National Strategy Director, ACM 5. Lisa Day, Director of Content partnerships, Total Publishing NINE |
| 12.00pm – 12.30pm | Q&A Panel |
| 12.30pm – 1.30pm | LUNCH |
| 1.30pm – 3.00pm | Keynote Presentation & Delegate Workshop: Customer/Consumer/Citizen Journey Mapping Workshop |
| 3.00pm – 3.10pm | Closing remarks from Leonards Advertising |
| 3.10pm – 3.30pm | Afternoon Tea |
| 3.30pm – | Bubbles and beers |
Location
Evolve will be held at the conveniently located hotel, Rydges Sydney Central, Surry Hills. Accessing Rydges is easy with Central Station only 4 minutes walk away.
Rydges Sydney Central, Surry Hills
28 Albion Street,
Surry Hills NSW 2010.
Evolve is being held in the 1st floor conference room.
If you need to book accommodation, please book directly with Rydges Sydney Central.
